To Members of the University Community:
We are all involved in continuing the excellent work that has made the University of Chicago widely known as one of the world’s great centers of learning.
As we communicate that work with those outside our community, consistent use of our unifying symbols — the University’s “graphic identity” — helps remind the world of the continuity of our values and achievements, and it strengthens our messages as well.
The following graphic identity principles provide the tools to maintain a more unified voice in our communications. The University wordmarks, shields, and seals are designed to suit present technological needs and to work together in a systematic way.
I recommend that you make good use of the marks shown here. By doing so, we can preserve our many individual voices while also reaffirming our membership in this great community.
Sincerely,
Robert J. Zimmer