Emblems and wordmarks are a vital part of the University of Chicago's Graphic Identity. In an effort to provide official graphics to all campus constituents, the Office of Publications & Creative Services offers downloadable assets — both low-resolution and vector graphics — within this section; these assets can be used internally or provided to third-party vendors working on University projects. In addition, typography and color specifications are also defined within these pages.
Presidential Message
President Robert J. Zimmer discusses the Graphic Identity and its importance in conveying the values and achievements of the University of Chicago. Read the President's entire message.
Typography
Adobe® Garamond is the recommended typeface family for communications of the University. Learn about its various uses and specifications.
Colors
Maroon is the official color of the University of Chicago. Learn about specific pantone and web specifications.
University Emblems
The shield containing a phoenix and the school motto on an open book is the most common identifying emblem for the University of Chicago. Learn about its origin and usage specifications.
University Wordmarks
The University's standard wordmarks all contain the traditional shield and the name of the institution. Several varieties of horizontal and vertical wordmarks are available.
Customized Wordmarks
University Publications has created official wordmarks for various units of the University. See the various options here.